Have you ever checked out www.squidoo.com? It’s another social bookmarking site that receives a ton of traffic.

Anyone can register and build their own “lens”. This is effectively your own web page hosted on Squidoo but it is all point and click so no web authoring skills are required at all.

Whats the point? Well, more backlinks for your web site plus additional traffic. If a youngster is searching for driving lessons (and this place is full of youngsters, just like MySpace.com), given that there is minimal/no competition there for our little niche market, there is a very good likelyhood of them visiting your web site.

What you need to do. If you just want another backlink, visit and near the bottom of the page you will see a section for adding links (Good Driving School Links). Go ahead and put the link to your driving school.

For the more adventurous(!), if you decide to build your own lens for your driving school, or whatever, which will only take a few minutes, then visit . This is a group I have set up for “Driving Lessons” and will hold a collection of “lenses” relative to the group subject. You can place your lens within that group.

Now, the more links that are added to the Driving Lessons lens and the more lenses that are added to the Driving Lessons Group, the more popular they will become thereby attracting more visitors. It is very viral by its nature. Why have I done this? Well, the more popular the lens or group becomes, the more people will end up backlinking to the Driving Schools Directory and its importance will therefore increase in the eyes of the search engines. That increased popularity equates to higher search engine rankings, more visitors and therefore more referrals for yourselves.

Oh, did I mention that Google ads and Amazon adds are displayed on the lenses and if these are clicked by visitors, you will share in a slice of the income! A no brainer really; more good backlinks and an income.

Get on over there folks!
Mark.